Hersyah MH, Hadining A. The Effect of Motivation-Opportunity-Ability (MOA) Framework in SME’s Social Media Marketing Adoption. IJIES [Internet]. 2020 Jan. 31 [cited 2025 Jan. 18];4(1):66-77. Available from: https://ijies.telkomuniversity.ac.id/index.php/IJIES/article/view/49