Hersyah, M. H. and Hadining, A. (2020) “The Effect of Motivation-Opportunity-Ability (MOA) Framework in SME’s Social Media Marketing Adoption”, International Journal of Innovation in Enterprise System, 4(1), pp. 66–77. Available at: https://ijies.telkomuniversity.ac.id/index.php/IJIES/article/view/49 (Accessed: 18 January 2025).